In a world where we don't see how we fuck up our planet
do we keep buying new stuff like our lives depend on it.

In Koop een Nieuwe i designed/modeld/animated the 3D shots.
Koop Een Nieuwe is a videoclip of 4 minutes from a parallel universe. In this universe everything is perfect en everybody keeps buying new stuff. Spending is the new norm and sustainability is for losers. In this world nobody really knows what it really costs to produce the stuff they buy everyday. Everybody keeps on spending, because that is what everybody does. Somewhere in our heads we know that climate change is a serious problem and that resources one day will run out. But it looks like we are still unaware of the connection between our buying behavior and our dear planet going to shitville
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